MC Lars
MC Lars is a member of what he dubs the "iGeneration," a group born and raised in the time of the Ninja Turtles, cassette tapes and new wave music, who now live in the age of Gossip Girls, iPhones and screamo bands. These are the kids who have grown up using the Internet as a part of their every day life. They can conveniently carry 30,000 songs in their pocket, but are faced with the glooming fact that the world's oil supply and Social Security will both run out in their lifetime. MC Lars is the hero of this new generation, addressing their thoughts and every day struggles in his music.
From 2003-2005, Lars has spent every day years building this group of fans, performing around the world with nothing but his laptop and lyrics. His indie EP has sold over 10,000 copies to a dedicated group of misfits, allowing him to pulse the mainstream through unexpected outlets like Rolling Stone and MTV News. All of this led him to the decision to steer his own ship and to release the album on his own label (Horris Records) rather than fall into the major label glut. He sees little need for the traditional label trappings and would rather storm his own trail through the Internet, even encouraging file-sharing as a means of promoting his music.
Released in 2006, "The Graduate” captures the punk rock spirit and attitude of his approach to music. "Download This Song", a song that has served as a complete manifesto on the future of music industry while “IGeneration” and “Hot Topic is Not Punk Rock” became anthems for his fans across the world.
On ‘THIS GIGANTIC ROBOT KILLS” Lars worked with many diverse and eclectic artists including "Weird Al" Yankovic, Brendan B. Brown of Wheatus, MC Bat Commander from the Aquabats, Brett Anderson from the Donnas, Gabe Saporta from Cobra Starship, "Godfather of Nerdcore Hip-hop" MC Frontalot, Jesse Dangerously, Perry Grip, Paul Gilbert and Pierre Bouviere of Simple Plan
MC Lars teamed up with Jaret Reddick from Bowling for Soup's new imprint, Crappy Records, under Oglio to release and distribute the new album. In February of 2009, "This Gigantic Robot Kills" will hit shelves across the world, as an army of post-punk laptop fans rejoice and see what Lars has been up to for the past three years.
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